Quick Takes – Fry/Straka Landing Page

Quick Takes – Fry/Straka Landing Page

Quick takes are brief interviews with the C3 staff getting their insight into recently developed projects. Today, designer Paul Garcher answers questions about the newly launched landing page for Fry/Straka – a Global Golf Course Design firm.

What were the design objectives for this landing page?

Fry/Straka is a new partnership, but the principals of this company have a great deal of experience in the golf course design industry. They have designed courses all over the world, so we wanted to make sure that the visitor quickly sees the work they have done internationally. This was done primarily through the photography.

Speaking of the photography, would you say that is central to the site?

Absolutely. As you can see the design is fairly simplistic, but in this business the visual appeal of the golf courses is critical. The client provided us with some spectacular photography and that really determined how we decided to lay the page out.

What is your favorite feature of the page?

It’s definitely the main photo area…that really makes the page. The site is built responsively and re-sizes beautifully even with an image area that large.

Is there more to come?

Yes there is! As I mentioned this is a new business venture, and this landing page gives the client an online presence, but we will be developing a full website with galley pages and even more spectacular photography! Be sure to check back soon to see the website in its entirety.

About April Pollock

April has been with The C-3 Group since 2010, specializing in the execution of integrated marketing communications for both B2B and B2C clients. A creative problem solver and strategic thinker, April has over 13 years of extensive experience in interactive marketing, including brand development, thought leadership, web design, SEM, strategy and more. She thrives on challenges, particularly those that expand a company’s reach, using both critical and creative thinking to solve complex needs. Her passions include developing and executing business strategy, building relationships, connecting people and helping clients grow. Key areas of experience include minority- and woman-owned businesses, non-profit organizations, government contractors and state and federally funded initiatives.

Email: apollock@c-3group.com

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