C-3’s Carla Hale receives honors, awards

C-3 Group, Social Media Manager

Social Media and Account Manager, Carla Hale

We are proud to announce that Social Media Manager Carla Hale has been awarded several accolades in early 2013.

Carla was recognized by Women in Business Networking (WiBN) as one of the “Top Women to Watch” in 2012 around the Dayton area receiving her award recently at the 2013 ceremony and dinner. Candidates are nominated by former recipients of the WiBN community. Nominees for the recognition are chosen from a variety of industries including: finance, politics, law, arts, education, science, entrepreneurs and nonprofits.

In June 2013, Carla was recognized at the Mercury Awards as a runnerup in the “Best Social Media Rep” category. The Mercury Awards are the American Advertising Federation Dayton’s award program that honors advertising professionals in sales and support including ad specialists, media types, educators and vendors.

Carla led two projects that won Silver Hermes in 2013 for Wright State University. The first award came in the “Elements of Advertising” category for digital creative technology. The second in “Digital Advertising” category for advertising and promotion. The Hermes Creative Awards are an international competition for creative professionals involved in the concept, writing and design of traditional materials and programs, and emerging technologies.

Carla helped found the C3 Group in 2010 and has been a large part of the company’s success. In an everchanging social media field, she invests a significant amount of her time to stay atop the latest trends in both macro and micro markets. This information can then be utilized as part of a client’s marketing strategy to help grow their brand in the digital marketplace.

In addition to her responsibilities developing and executing social media strategies for the C3 Group’s clientele, Carla also CoFounded CultureMASH, an organization of young leaders, in all facets of marketing, including new media, that uses their talents and skill sets to give something back to the community. A well known speaker in the social media field in Southwest Ohio, Hale has spoken and taught groups from the University of Dayton, Wright State University, The School of Advertising Art, Cincinnati State, and Sinclair Workforce Development. She is currently on the advisory board for the School of Advertising Art and the board of directors for American Advertising Federation in Dayton.

New Website Launch: Vaughan Group Limited


The Vaughan Group has unveiled their new website, vglltd.com, including newly redesigned apartment sites.

The C-3 Group was tasked with taking VGL’s original, daunting website and transforming it into a pleasing, user-friendly experience. Combining the power of Drupal CMS with our top-notch design and web team we were able to deliver an elegant and functional product. The site is now able to better showcase their services while maintaining their professional brand.

Design Features:

  • HTML5 & CSS3
  • Responsive design for mobile viewing
  • Multi-level menu display for easy navigation
  • Complete CMS solution
  • Automatic language translation

Meet C-3’s newest addition!

Hi everyone! My name is Cameron Weimer and I am the newest member of The C-3 Group!

I am beyond excited to begin my career with C-3 and the chance to drive optimum results for our agency–as well as the chance to expand my own skills within the field. Through my first weeks with the organization, I have enjoyed the daily collaboration with the team and progressing from beginning to end on various projects. It is an honor to be included within such a talented group of people. I’m excited to contribute as an account coordinator and copywriter for the agency.

Recently, I graduated from The Ohio State University in December 2012 with a B.A. in Public Affairs Journalism and a minor in Business Administration. While receiving my degree, I wrote for Ohio State’s award-winning newspaper, The Lantern. As well as contributing to other outlets such as Bleacher Report and Indians Baseball Insider.

In 2008, I graduated from Centerville High School where I played lacrosse as a midfielder – I also wrote for the school newspaper, Pursuit Newsmagazine, as a sports writer my junior year and eventually became the Sports Editor my senior year.

I enjoy participating and playing in almost any athletics. Recently, golfing has become one of my more favorite activities. In the last year, I have also picked up running and am currently training for my first half-marathon.

I enjoy reading many different genres of books from behavioral economics to the Harry Potter series. I have become obsessed with the Game of Thrones series since watching the first season on HBO.

Along with all of the above, I enjoy music, traveling, cooking, trivia, karaoke, design and learning!

I am excited to begin my chapter with the C-3 Group!

Carla Hale Nominated for Mercury Award

Mercury AwardEach year, AAF Dayton puts on the Mercury Awards, an awards program honoring the best and brightest advertising professionals in our area. We are thrilled that in 2013, our Social Media and Account Manager Carla Hale was nominated for Best Social Media Rep.

This is the first nomination for Carla, and for a member of the C-3 Group, but we are sure it won’t be our last. Thank you to AAF Dayton for organizing another wonderful event and to those who nominated Carla. The biggest thanks of all goes to our clients and vendors, without whom we couldn’t succeed.