Submarine House was ready for a brand transformation and we were happy to “deliver.” A long-standing client of C-3 Group, Submarine House needed a fresh look and a new website to better serve their current customers and accommodate their franchise expansion efforts to Columbus and beyond.
With a strong brand identity but an outdated site, we were faced with the challenge of integrating existing brand equity and developing a site that would allow Submarine House to be more accessible internally and externally.
Their new site turned out very well. The website is responsive, built on the 996 grid and features SlickNav navigation; making mobile browsing more simple and efficient. The site also features CMS integration, allowing Submarine House has the ability to update their site and menu continuously. Submarine House also utilizes content marketing strategies through the collection of email addresses to keep in touch with their customers and deliver discounted deals.
The website also features a link to their new franchisee microsite that was created to assist future franchise owners with information and assistance.
Submarine House will be opening their first location outside of the Dayton area in Hilliard, OH in early 2014.