New Website Launch: Lenz Inc.


Earlier this month our team launched a revamped website for Lenz Inc., a Dayton-based manufacturer of hydraulic components for various construction and manufacturing companies worldwide. The new website features an extensive product catalog with an intuitive navigation structure so that users are able to quickly locate specific products.

Given the sheer size of this website, our goal with the design was to create a simple layout to make viewing content easy for the user while still incorporating product photography to help drive the visual appeal of the site.

Like many other websites we develop, this site was built using the 996 Grid as well as the SlickNav plugin for mobile viewing.

About April Pollock

April has been with The C-3 Group since 2010, specializing in the execution of integrated marketing communications for both B2B and B2C clients. A creative problem solver and strategic thinker, April has over 13 years of extensive experience in interactive marketing, including brand development, thought leadership, web design, SEM, strategy and more. She thrives on challenges, particularly those that expand a company’s reach, using both critical and creative thinking to solve complex needs. Her passions include developing and executing business strategy, building relationships, connecting people and helping clients grow. Key areas of experience include minority- and woman-owned businesses, non-profit organizations, government contractors and state and federally funded initiatives. Email:

Leave a Reply

Your email address will not be published. Required fields are marked *