Meet Taylor, Our SAA Extern

Taylor Smith

Hello, my name is Taylor Smith and I am an extern here at the C-3 Group.

People could say that I am a generic name with a not-so-generic personality. Growing up, I have always been exposed to different aspects of living and life itself. I grew up in the bigger city of Sidney, Ohio and moved to the small village of Arcanum, Ohio where I graduated with a class of 72 in 2013. I am absolutely ecstatic to be finishing up my second year at the School of Advertising Art and taking on my career in the design field.

From logo design to web design, I have acquired a new eye for a variety of different perspectives. Critique has always been a big factor in my designing. I appreciate and build from any feedback given to me by my audiences, especially my fellow designers. I have learned many things already and continue to expand my knowledge every day I walk through the door.

One project I have enjoyed in my externship at The C-3 Group would be a logo design for a non-profit organization. I have loved every second of coming up with concepts, creating thumbnails and executing the final products. Probably the best part about the project is getting the client’s input and feedback.

Of all the things in the world that could drive my inspiration, success is on the top of the list. Being successful, in my opinion, is when the client or my creative director is happy with the results that I have created. It makes me genuinely happy to make others happy, and I feel like I have picked the right path to take on a creative approach to that goal.

In my free time when I am not designing something new or illustrating, I am laughing, listening to music in a wide range of whatever mood I’m feeling, watching documentaries or reading up facts on giraffes and exploring my surroundings.

I have been blessed to share my journey with many people and I am especially so glad to be sharing it with The C-3 Group.

Welcome Our New Creative Director, Tony Neary

The C-3 Group is proud to announce that Tony Neary will be joining the marketing agency’s team as Creative Director. Neary will be responsible for leading the production team, developing creative work including brand development, print, web, email, and more.

An industry-leadingTony Neary Creative Director creative talent, Tony is a designer, writer and illustrator with 18 years of experience in design and branding. He has led creative development at different agencies that included clients such as Coca-Cola, P&G, Johnson & Johnson, GoPro, NASCAR, ConAgra, Georgia Pacific, Miller Brewing, Bicycle Playing Cards, MindBody, Mercury Marine and Kroger.

He has been published in Inc. Magazine for his branding work with Dave’s Gourmet, published in GDUSA, LogoLounge, LEAD Magazine and other publications. In 2011 he and his team won Emerging Business of the Year through the Cincinnati USA Chamber of Commerce. His work can be seen online and on shelf everywhere with work for Kroger, J.R. Revelry Bourbon and McCabe’s Granola.

In addition to becoming the new Creative Director at the C-3 Group, Tony taught Business and Ethics of Design at the School of Advertising Art in Kettering, Ohio where he has been nominated for Educator of the Year twice by AAF, Dayton.

President Brad Cullman said, “We’ve taken the time to find the right creative leader for The C-3 Group, and we’ve found that in Tony. Bringing him on board will take C-3 to the next level and ensure our creative work is first-rate.”

Tony added, “It is a tremendous honor to join such a talented team of marketers. I look forward to working with them and pushing our creative and brand development to another level. To me, everything is about the team. That means as an internal agency team, but also being a true team member to our clients.”

I believe that the work we create should be fun and should bring the audience joy. I believe it is our job to earn your business on every project. It is all about doing authentic, engaging work that builds fans of your brand. Some great work is being done in our region and I look forward to pushing that even further. The C-3 Group is going to do some big things. Let’s get to work.”