Mobile-First (and Foremost)

Twelve years ago, my first cell phone had a two-color screen and all the essentials: an interchangeable face plate, the ability to text (with the need to delete messages one by one when your inbox was full), and of course Snake. If I were to accidentally access the internet, I’d slip into a panic and hit the back button repeatedly to avoid any substantial data charges to my parent’s cell phone bill.

Cell phones have come a long way since then. In fact, in just two short years, it is predicted that more than 90% of internet users will access content through their phones. A mobile-first strategy may not be a new concept (Google began to toss the idea around in 2010), but it is one that is becoming even more relevant as time progresses.


For those not immersed in the design field, let me catch you up to speed. “Mobile-first” simply refers to the idea that when designing a responsive website the designer will focus first on the mobile version, and then move to designing and expanding on that for the desktop version. Previously, it was customary for the desktop version to be designed first, but this gives priority to the desktop/laptop users. With mobile devices seemingly taking the place of desktops and laptops, it is essential that businesses have a user-friendly mobile version of their websites.

If you think about it in terms of “building up” versus “breaking down,” it is much easier to build up content, starting with the essentials, rather than break it down, where pertinent information may get lost in the mobile version. Instead of facing the difficult decision of what to cut, we are able to decide what to add to make it even more powerful once it comes time to design for desktop.

Mobile-first web design is important and allows for the following:

  1. Websites have a further reach. With more individuals turning to phones and tablets for browsing the internet, the ease and convenience of a well-designed, mobile-friendly version enables businesses to cater to those users and make their browsing experience a more enjoyable one.
  2. Designers focus on the main content and the purpose that it serves. Hierarchy is essential for mobile-first design where the most important content can be found on top. In contrast, with a desktop version, content may be side by side for equal status. Pertinent information must be easy-to-find and this ensures that the site works seamlessly.
  3. Designers are inspired to utilize technologies to further user experience. From touch screens to GPS capabilities, there are some things not all desktop computers allow. Geolocation, for example, allows the user to pull up information relevant to their particular area.

The end result is this: when we focus on the key tasks and content that we want the user to see, we are able to get rid of the fluff that takes up extra space. No one wants to scroll excessively or pinch and zoom on small screens to find what they are looking for. With mobile-first web design, the user has a good experience and a good experience is good for business.

C-3 Group Featured in Dayton B2B

C-3 Group Featured in Dayton B2B Word has gotten out about all of the sweet things going on at the C-3 Group. If you haven’t heard our full story of how we came to be as a start-up five years ago in our president’s basement, check out this story in the Dayton B2B.

We’re super proud of our team and the hard work we’ve done to get to where we are, but we’re taking it to the next level. If you’re inspired by our story and want to talk about how we can help tell yours, get in contact with us. 


Meet Sarah, Our New Account Coordinator!

Hey all! I’m Sarah Zemenski, one of the newest members here at The C-3 Group. I am so excited to start my role as Account Coordinator and contribute to this amazing team of individuals.

As a Toledo native, I moved to Dayton nearly two years ago for an entire career change. Immediately after high school, I attended college for radiology, graduating in 2009 with my first Associate’s Degree. It wasn’t until I spent three years working in the field that I decided to finally pursue my dream career in graphic design at the School of Advertising Art (SAA). Now I hope to find a job Photoshopping x-rays.

Just kidding. In all seriousness, I can honestly say that I could not be happier with the decision to move to Dayton and turn what was once a hobby into a career.

971131_10200510613982270_829037928_nMy grandfather had once told me that everything has its place, and if it doesn’t, throw it out. I’ve found that this has influenced me not only in my personal life (I’m a neat-freak), but also in my design career. I prefer clean, well-balanced layouts, void of the unnecessary fluff that distracts from the big picture.

Over the last couple years, I have come to love every aspect of design as they are all essential to this field. Some of my favorites include branding, print, web design, and digital illustration. I have also dabbled in studio photography and web development. I am so excited to bring my skills to The C-3 Group and see what we can create together.

Now that I have graduated SAA and have more free time, you may find me reading, running, camping, and cooking more meals at home. I enjoy being outside and staying active; traveling and a variety of music.

Thanks for getting to know a little bit about me! I am truly thrilled to begin this brand new chapter with the folks here at The C-3 Group.