For just about any business, it’s absolutely crucial that your customers be able to find you. For small, local businesses that rely on traffic to a storefront, it’s even more critical. And, in this digital age, having your business online can be a major factor in potential customers finding your front door.
That’s why I was surprised to recently learn that, according to Google, only 37% of businesses have claimed a local business listing on a search engine. That’s a whopping 63% of local businesses that have no control over how their information appears when Joe and Jane Public go searching on the web, Google Maps, or mobile devices.
If you’re having a panic attack, I’ll wait here while you open a new tab and Google your business.
Now, if you’ve already claimed your business listing, awesome! High fives for you!
If your search was less than effective, well, that’s fine, too. You’re not alone, and it’s a quick fix. You don’t even need to have a website!
Google makes it incredibly easy to claim your business’s turf. And, with about 85% of all search engine traffic coming through the Big G, it makes a whole lot of sense to make sure your business is online.
Now, there are three key reasons why you should claim your business listing on Google:
- Control Your Listing
- Fast, Free & Easy
- Another Marketing Tool
Let’s take a deeper look at these point.
If You Post It, They Will Come
Consider this: 4 in 5 consumers will use a search engine to get the store address, hours, and directions for a local business.
By getting your business set up on Google, you make it much easier for your potential customers to find you when they hop on Google Search and Maps. Not only can you ensure your business information is accurate, but you can also connect with them right from the get-go.
Simply put, more customers can find you when you’re on Google.
Easy Peasy & Completely Freesy
One of the best things about getting your business listed on Google is that it is quick, easy, and free. “ONLY 10 MINUTES!” the marketing literature says, and that’s pretty much true. Basically, hop over to https://www.google.com/business, search for your business, and lay claim to your kingdom.
Bottom line: it’s simple to do and free and puts you in control of your business on the most used search engine in the world. Why wouldn’t you do it?
Marketing Opportunities Ahead
Here’s probably the coolest part of controlling your Google business listing: you can add pictures of your business, respond to reviews, link to a menu, or even create a virtual tour. This is another way to connect with customers on a deeper level.
Just finish a remodel? Show off your new look on the search. Hungry for feedback? Ask your customers if they’ll give you a review on Google to spread the word (3 in 4 consumers say it’s important to read reviews before visiting a business, dontcha know?).
Your listing on Google is another touchpoint with your clients, and a gateway for potential customers.
Make Your Mark
Don’t be a part of the 63% that isn’t on the map. Make sure your business is listed on Google. It’s easy, quick, and free, and may just be the simplest way to connect with your next customer.