Hi everyone! My name is Cameron Weimer and I am the newest member of The C-3 Group!

I am beyond excited to begin my career with C-3 and the chance to drive optimum results for our agency–as well as the chance to expand my own skills within the field. Through my first weeks with the organization, I have enjoyed the daily collaboration with the team and progressing from beginning to end on various projects. It is an honor to be included within such a talented group of people. I’m excited to contribute as an account coordinator and copywriter for the agency.

Recently, I graduated from The Ohio State University in December 2012 with a B.A. in Public Affairs Journalism and a minor in Business Administration. While receiving my degree, I wrote for Ohio State’s award-winning newspaper, The Lantern. As well as contributing to other outlets such as Bleacher Report and Indians Baseball Insider.

In 2008, I graduated from Centerville High School where I played lacrosse as a midfielder – I also wrote for the school newspaper, Pursuit Newsmagazine, as a sports writer my junior year and eventually became the Sports Editor my senior year.

I enjoy participating and playing in almost any athletics. Recently, golfing has become one of my more favorite activities. In the last year, I have also picked up running and am currently training for my first half-marathon.

I enjoy reading many different genres of books from behavioral economics to the Harry Potter series. I have become obsessed with the Game of Thrones series since watching the first season on HBO.

Along with all of the above, I enjoy music, traveling, cooking, trivia, karaoke, design and learning!

I am excited to begin my chapter with the C-3 Group!

Each year, AAF Dayton puts on the Mercury Awards, an awards program honoring the best and brightest advertising professionals in our area. We are thrilled that in 2013, our Social Media and Account Manager Carla Hale was nominated for Best Social Media Rep.

This is the first nomination for Carla, and for a member of the C-3 Group, but we are sure it won’t be our last. Thank you to AAF Dayton for organizing another wonderful event and to those who nominated Carla. The biggest thanks of all goes to our clients and vendors, without whom we couldn’t succeed.

If you’ve visited our website recently, you may have noticed our new look. We’re really excited to announce that we relaunched our website earlier this year with a fresh look.

Some of the new features we incorporated into the site:

• Modern and clean design using HTML5 & CSS3, allowing for advanced features and enhanced flexibility
• Built for any device using responsive web design utilizing the 996 grid
• Custom homepage slider
• Online chat
• Email subscriptions
• Updated portfolio
• Refreshed blog

We hope you’ll take a few minutes to look around at our site and perhaps some of our portfolio examples.

It seems like having a business presence on social media is the latest gold rush. But is this just hype, or is there actually something to it?

Yelp announced that based on a study conducted by The Boston Consulting Group (BCG), businesses who have claimed their free listing on Yelp are generating an average of $8,000 in revenue a year. This is directly related to new business coming through Yelp. Additionally, businesses who paid for advertising on Yelp generated almost 3 times as much.

Yelp isn’t the only social network delivering business revenue. Businesses that are participating in the social space are seeing increased revenue from Facebook, Twitter and newer channels, like Pinterest.

Don’t miss out.

BCG also stated that local, small business are only spending 3% of their advertising budget online – the rest of the budget is going to traditional media. That probes the question – where are the customers? Are they looking at these traditional mediums, or are they searching online? According to a recent study, all 97% of consumers now use online media to shop locally.

If only 3% of small business ad spend is being spent online, but 97% of consumers use online to find a small business – well, that just doesn’t add up.

Is your business involved in digital marketing and social media? Have you seen the positive effects it can have? If not, contact us today to see what kind of revenue we can help you bring in.

This past Saturday night, our team had the privilege of attending the annual AAF Hermes Awards Ceremony. This is an amazing night, where the best of Dayton’s advertising professionals come together and celebrate their achievements. Over 400 people attended this year’s event, held at the Dayton Marriott.

In addition to all of the agencies and other professionals being recognized, this year special recognition was given to Sara McCatherine, the director of AAF Dayton. Sara was awarded the AAF Silver Medal, a recognition of an individual making outstanding contributions to advertising and who have been active in furthering the industry’s standards, creative excellence and responsibility. Congratulations, Sara!

Two of our projects were honored with Silver awards. Our web design for Wright State University – Hotspot placed Silver in the Elements of Advertising – Responsive Web Design category. The Wright State University HotSpot showcased the experiences that living on campus brings to students. The HotSpot was designed as a showpiece on a touch-screen display at open houses for prospective students and parents. Viewers could touch any box, which would then expand and take you to external websites, if selected. Additionally, viewers could scan a QR code to visit the HotSpot on their mobile phone.

Another project for Wright State Instagram Scavenger Hunt also placed silver in the Digital Advertising – Games category. This was a really fun project where students were assigned teams based on their residence halls and took photos from a pre-designated list. Students uploaded photos to Instagram and/or Twitter and included two hashtags; “#wsuscavenger” to enter the contest, and a second specific to their room assignment, such as “#JH1” for Jacob Hall, First Floor. The website allowed students and visitors to view submitted photos and served as a checkpoint to see which photos had been collected. Floors with the most photos collected by the end date won items like free Chipotle, suites at basketball games, bookstore gift cards, etc.

Both projects came out of several enthusiastic brainstorming sessions with the client, determining what the target audience (Wright State college students) would be most engaged with – in these cases, their cell phones and the popular social media platform, Instagram.

On both projects, Carla Hale was project manager, Paul Garcher was graphic designer, and Josh Cope was programmer. We are very proud of our team and can’t wait to see what next year holds!

Pictured Left to right: Paul Garcher, Designer; Dan Bertsos, Director of Residence Life and Housing at Wright State; Carla Hale, Project Manager; Josh Cope, Programmer.

Pictured Left to right: Josh Cope, Programmer; Carla Hale, Project Manager; Brad Cullman, President; Paul Garcher, Designer.