Archive for the ‘C-3 Group Culture’ Category:

A Big (and Exciting!!) Change at C-3

C-3 GROUP ANNOUNCES NEW OWNERSHIP

Dayton, Ohio — C-3 Group has announced that April Pollock, a co-founder of the advertising and marketing agency, has purchased the company from Brad Cullman and assumed the role of president. Pollock most recently served as C-3 Group vice-president and was named partner in 2016.

“It is bittersweet, for sure,” said Cullman. “It was a very difficult decision but, for a number of personal reasons, it was time for me to step aside. However, there’s no one else I can think of better to hand over the reins to than my friend and partner of more than 10 years, April Pollock. I have all the confidence in the world in April’s ability to lead C-3 to continued success and to an even brighter future.”

Cullman said he will remain with the company in an executive consultant role.

“I am humbled and thrilled to be in this position at this time in my life,” said Pollock. “Brad helped us build a solid foundation with an amazing team of talented individuals.”

One recent development, according to Pollock, is C-3 Group is now the exclusive agency partner in the region for a new audio beacon technology with extensive marketing, entertainment and inventory applications.

Pollock also plans to apply for certified woman-owned business status which will open up even more opportunities for the agency.

“This is a very exciting time for C-3, and I am embracing every minute of it,” she said.

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ABOUT C-3 GROUP

C-3 Group is a small but mighty team of brand strategists, designers, web developers and content creators driven to help our clients succeed through smart marketing, advertising and digital engagement. From strategy to design, C-3 delivers a full suite of advertising and marketing services to help every client get results and tell their unique story. C-3 Group is located at 232 East 6th Street in Dayton’s historic Oregon District.

Introducing the 2018 C-3 Cares Recipient: Greene County Road to Recovery

Five years ago, we began an initiative called C-3 Cares. The idea was simple: to support charitable organizations in the Dayton region and the people who make the Miami Valley a better place to live, work, and play. Since 2013, we’ve had the honor of working with some truly selfless and incredible people; folks who toil every day to make a real difference in our community. It’s a pleasure to continue this great tradition of giving back to those who give so much.

We’re pleased to announce our 2018 C-3 Cares recipient: Greene County Road to Recovery.

greene county road to recovery logo

Comprised of treatment agencies in Greene County focused on strengthening the recovery community, Greene County Road to Recovery strives to empower people in early recovery so they can focus on continued success. Their goal is to build a strong support system for those who become overwhelmed with barriers commonly faced in early recovery and help more people overcome addiction and behavioral health issues.

Considering the ongoing opioid crisis and challenges facing those struggling with addiction every day in the Miami Valley, we couldn’t be more excited to work with a group leading the charge to improve recovery options and access to services. We look forward to supporting Greene County Road to Recovery and their mission throughout 2018.

 


Applications for C-3 Cares will be accepted during the fourth quarter of each year and the selected organization will be chosen and notified the following year. Find out more about C-3 Cares.

 

Behold Joe Blommel, intern extraordinaire!

Joe Blommel with cardboard box on cutting foodHello citizen, I’m Joe Blommel! By day I’m just your normal timid graphic design intern here at The C-3 Group, but by night I am still just a normal timid graphic design intern!

I would say that I was born in a log cabin but a corporation larger than myself owns the rights to that line, so instead I’ll just say that I was born and raised in and around the Dayton area. Having always had a creative drive and passion for design and art, it only made sense as an awkward teenager to start pursuing an education in the design field. In high school I began with a CTC class on graphic design where I quickly grew to love all forms of design, particularly illustration. From there I enrolled at Sinclair for graphic design and completed an internship at iHeart Media. In the past year, after graduating from Sinclair, I have been mostly working as a freelance designer and illustrator, until the opportunity to be an intern at C-3 came along!

As far as my personality goes most people describe me as quirky and maybe even a little odd (in a good way). I have an affinity for cartoons and am looking to one day pursue a career as an animator. I normally occupy my spare time by drawing, watching cartoons, sleeping, taking long hikes, napping, cooking new dishes, sleeping some more, and loitering where I’m not supposed to like the bad boy I am!

I’ve worked here at C-3 for only a couple of weeks now and I already love it! It is exactly the type of environment I love being in, one where my creativity is challenged and where a lot of projects are a team effort. I can already tell that this place is a perfect fit for me!

I hope this gives you a little insight into my character, and thanks for reading! Kids remember to stay in school. I’m out.

 

Meet Sally

SallyHi! I’m Sally Blommel, the newest and oldest team member at The C-3 Group. I’m so thrilled to be here….and even happier to be working with this amazing group of dedicated, creative, talented, caring, good-looking, witty and smart people, especially my “old” WING/Z-93 radio colleague, Brad Cullman, who taught me everything about schmoozing and honesty!

Although small in stature I am HUGE in the experience department (and name dropping.) A graduate of Northern Kentucky University and former classmate of George Clooney who, after two weeks sitting next to me in Speech Class, finally said something like “see ya lata kid. I’m ditchin’ this two-bit town and headin’ west …to make it big in the movies see.” So I left too…three years later…to pursue a career in broadcasting. I only made it across the river to Cincinnati. So I began there…at WKRC radio as a promotions assistant and Bengals Radio Network Coordinator before becoming the marketing/promotions director and talk show producer (“Midday with Mike McConnell” and “The Bill Cunningham Show”) at the BIG One – 700 WLW. Still short,  but moving up – as in North –  I left the Queen City for the Gem City and took over marketing and promotions at WING and Z-93 working with the legendary Steve Kirk and still amazing Kim Faris, among others, and creating  innovative events and promotions for clients such as Coca Cola, Pepsi, McDonalds and Kings Island. Following radio my career path then led me into public service as a program coordinator for Montgomery County where I organized events such as “RiverBlast!”, “Inventing Flight” and many, many concerts at Courthouse Square and Riverscape and then as the administrator for the city of Centerville’s Benham’s Grove.

There’s more, but you get the gist of it…I’ve been around. And, while the work is nice and pays the bills, I love working for free too! I have served as a board member with the Cystic Fibrosis Foundation and March of Dimes and volunteer with many organizations such as Washington Township’s Woodland Lights and Centerville’s Americana Festival. In addition, I am a member of Incarnation Church served and am in my 14th year as pre-school teacher in its PREP program.

But wait! There’s more. I pack a lot into this 5’1 frame of mine. I have a personal life too! It includes a family – one amazing husband, three wonderful children and two exceptional grandsons – and a warm and cheerful home in Centerville. I’m truly blessed! And, after living here for almost 30 years, I gotta say, I wouldn’t want to be anywhere else. It truly is a city of neighbors; friendly folks who care about the community and each other. So, I embrace the opportunity here at C-3 Group to provide the best service to our clients with lots of enthusiasm, energy and small shoes. They fit. And, I think I’ll fit in here too.

Announcing Our 2017 C-3 Cares Partner: United Rehabilitation Services

When we began the C-3 Cares initiative in 2013, we never guessed just how amazing the program would turn out to be. Each year, we’ve been fortunate enough to work with truly wonderful people and give a little back to some of the incredible organizations that do so much good in the Dayton region.

With that in mind, we’re pleased to announce our 2017 partner for the C-3 Cares initiative: United Rehabilitation Services of Greater Dayton.

urs

For 60 years, United Rehabilitation Services (URS) of Greater Dayton has provided innovative programs designed to enhance the quality of life for children and adults with disabilities or other special needs such as autism, cerebral palsy, and Alzheimer’s. Serving Dayton and the Miami Valley region, URS has delivered vital services and therapy to nearly 250,000 of the most vulnerable individuals in our community.

Considering all the good work the folks at URS do, we’re honored to have this opportunity to partner with them in 2017.