Archive for the ‘Marketing’ Category:

Nonplussed: Google+ to be shuttered on April 2

google+ logo on illustrated sticky noteAs you may have heard (or read in your inbox), Google is finally putting an end to the Google+ experiment. On April 2, 2019, Google will shut down all consumer accounts on the platform and begin the process of deleting all Google+ content.

While the masses are not exactly mourning in the streets over the loss of Google’s (failed) response to Facebook, savvy users may need to take action to preserve their valuable content.

Download Your Stuff

While Google+ will soon be going the way of the dodo, you still have time to download any photos and other content from the platform. Fortunately, Google has provided instructions to do just that. To quote the Big G:

“You can download an archive of all your Google+ data at once, including your Google+ circles, Communities, Streams, and +1’s. Your Google+ archive includes your photos and videos from Google+.

  1. Go to the Download your data page. You might have to sign in. Your available Google+ data will be preselected.
  2. Click Next.
  3. Choose a file type.
  4. Choose how you want your data delivered.
  5. Click Create archive.

Note: If you want to download Google+ Pages content, sign in as the Google+ Page.”

Another thing to keep in mind: no other Google services will be affected as part of the consumer Google+ shutdown. If you already have your files backed up on another service like Gmail, Google Photos, or Google Drive, you’re good to go.

Anything Else?

If you’re a G Suite customer, Google+ isn’t completely going away. According to Google, “new enterprise-grade features in Google+ help businesses drive collaboration.” …which sounds like we may be looking at a new challenger for the Slack throne.

Google+ is dead, long live Google+!


Have more questions or need help recovering your content from Google+? Contact the C-3 Group and we’ll be glad to lend a hand.

Put Your Business on the Map (Literally)

on-the-mapFor just about any business, it’s absolutely crucial that your customers be able to find you. For small, local businesses that rely on traffic to a storefront, it’s even more critical. And, in this digital age, having your business online can be a major factor in potential customers finding your front door.

That’s why I was surprised to recently learn that, according to Google, only 37% of businesses have claimed a local business listing on a search engine. That’s a whopping 63% of local businesses that have no control over how their information appears when Joe and Jane Public go searching on the web, Google Maps, or mobile devices.

If you’re having a panic attack, I’ll wait here while you open a new tab and Google your business.

..

.

Back? Good.

Now, if you’ve already claimed your business listing, awesome! High fives for you!

If your search was less than effective, well, that’s fine, too. You’re not alone, and it’s a quick fix. You don’t even need to have a website!

Google makes it incredibly easy to claim your business’s turf. And, with about 85% of all search engine traffic coming through the Big G, it makes a whole lot of sense to make sure your business is online.

Now, there are three key reasons why you should claim your business listing on Google:

  1. Control Your Listing
  2. Fast, Free & Easy
  3. Another Marketing Tool

Let’s take a deeper look at these point.

If You Post It, They Will Come

Consider this: 4 in 5 consumers will use a search engine to get the store address, hours, and directions for a local business.

By getting your business set up on Google, you make it much easier for your potential customers to find you when they hop on Google Search and Maps. Not only can you ensure your business information is accurate, but you can also connect with them right from the get-go.

Simply put, more customers can find you when you’re on Google.

Easy Peasy & Completely Freesy

One of the best things about getting your business listed on Google is that it is quick, easy, and free. “ONLY 10 MINUTES!” the marketing literature says, and that’s pretty much true. Basically, hop over to https://www.google.com/business, search for your business, and lay claim to your kingdom.

You can follow Google’s simple guide (and get some other great tips) or this walkthrough or another guide or even this. You get the point.

Bottom line: it’s simple to do and free and puts you in control of your business on the most used search engine in the world. Why wouldn’t you do it?

Marketing Opportunities Ahead

Here’s probably the coolest part of controlling your Google business listing: you can add pictures of your business, respond to reviews, link to a menu, or even create a virtual tour. This is another way to connect with customers on a deeper level.

Just finish a remodel? Show off your new look on the search. Hungry for feedback? Ask your customers if they’ll give you a review on Google to spread the word (3 in 4 consumers say it’s important to read reviews before visiting a business, dontcha know?).

Your listing on Google is another touchpoint with your clients, and a gateway for potential customers.

Make Your Mark

Don’t be a part of the 63% that isn’t on the map. Make sure your business is listed on Google. It’s easy, quick, and free, and may just be the simplest way to connect with your next customer.