Archive for the ‘Press’ Category:

Carla Hale Nominated for Mercury Award

Mercury AwardEach year, AAF Dayton puts on the Mercury Awards, an awards program honoring the best and brightest advertising professionals in our area. We are thrilled that in 2013, our Social Media and Account Manager Carla Hale was nominated for Best Social Media Rep.

This is the first nomination for Carla, and for a member of the C-3 Group, but we are sure it won’t be our last. Thank you to AAF Dayton for organizing another wonderful event and to those who nominated Carla. The biggest thanks of all goes to our clients and vendors, without whom we couldn’t succeed.

Hermes 2013 – C-3 Strikes Silver!

This past Saturday night, our team had the privilege of attending the annual AAF Hermes Awards Ceremony. This is an amazing night, where the best of Dayton’s advertising professionals come together and celebrate their achievements. Over 400 people attended this year’s event, held at the Dayton Marriott.

In addition to all of the agencies and other professionals being recognized, this year special recognition was given to Sara McCatherine, the director of AAF Dayton. Sara was awarded the AAF Silver Medal, a recognition of an individual making outstanding contributions to advertising and who have been active in furthering the industry’s standards, creative excellence and responsibility. Congratulations, Sara!

Two of our projects were honored with Silver awards. Our web design for Wright State University – Hotspot placed Silver in the Elements of Advertising – Responsive Web Design category. The Wright State University HotSpot showcased the experiences that living on campus brings to students. The HotSpot was designed as a showpiece on a touch-screen display at open houses for prospective students and parents. Viewers could touch any box, which would then expand and take you to external websites, if selected. Additionally, viewers could scan a QR code to visit the HotSpot on their mobile phone.

Another project for Wright State Instagram Scavenger Hunt also placed silver in the Digital Advertising – Games category. This was a really fun project where students were assigned teams based on their residence halls and took photos from a pre-designated list. Students uploaded photos to Instagram and/or Twitter and included two hashtags; “#wsuscavenger” to enter the contest, and a second specific to their room assignment, such as “#JH1” for Jacob Hall, First Floor. The website allowed students and visitors to view submitted photos and served as a checkpoint to see which photos had been collected. Floors with the most photos collected by the end date won items like free Chipotle, suites at basketball games, bookstore gift cards, etc.

Both projects came out of several enthusiastic brainstorming sessions with the client, determining what the target audience (Wright State college students) would be most engaged with – in these cases, their cell phones and the popular social media platform, Instagram.

On both projects, Carla Hale was project manager, Paul Garcher was graphic designer, and Josh Cope was programmer. We are very proud of our team and can’t wait to see what next year holds!


Pictured Left to right: Paul Garcher, Designer; Dan Bertsos, Director of Residence Life and Housing at Wright State; Carla Hale, Project Manager; Josh Cope, Programmer.


Pictured Left to right: Josh Cope, Programmer; Carla Hale, Project Manager; Brad Cullman, President; Paul Garcher, Designer.


The C-3 Group Featured in the Dayton Business Journal

Recently, The C-3 Group and our current “One Night Stand” campaign was featured in the Dayton Business Journal. The article emphasized the successes of our first year and the strategies we are utilizing going forward to pursue success for ourselves and for our clients. President Brad Cullman was interviewed and discussed our core mission of fostering relationships with our current and potential customers. The article highlighted clients such as Submarine House, Allied Shipping and Packaging and The Vaughan Group Ltd. Read the full article here.

The C-3 Group Team

The C-3 Group Team: Carla Hale, Brad Cullman, April Pollock, Paul Garcher