Archive for the ‘Social Media’ Category:

Nonplussed: Google+ to be shuttered on April 2

google+ logo on illustrated sticky noteAs you may have heard (or read in your inbox), Google is finally putting an end to the Google+ experiment. On April 2, 2019, Google will shut down all consumer accounts on the platform and begin the process of deleting all Google+ content.

While the masses are not exactly mourning in the streets over the loss of Google’s (failed) response to Facebook, savvy users may need to take action to preserve their valuable content.

Download Your Stuff

While Google+ will soon be going the way of the dodo, you still have time to download any photos and other content from the platform. Fortunately, Google has provided instructions to do just that. To quote the Big G:

“You can download an archive of all your Google+ data at once, including your Google+ circles, Communities, Streams, and +1’s. Your Google+ archive includes your photos and videos from Google+.

  1. Go to the Download your data page. You might have to sign in. Your available Google+ data will be preselected.
  2. Click Next.
  3. Choose a file type.
  4. Choose how you want your data delivered.
  5. Click Create archive.

Note: If you want to download Google+ Pages content, sign in as the Google+ Page.”

Another thing to keep in mind: no other Google services will be affected as part of the consumer Google+ shutdown. If you already have your files backed up on another service like Gmail, Google Photos, or Google Drive, you’re good to go.

Anything Else?

If you’re a G Suite customer, Google+ isn’t completely going away. According to Google, “new enterprise-grade features in Google+ help businesses drive collaboration.” …which sounds like we may be looking at a new challenger for the Slack throne.

Google+ is dead, long live Google+!

Have more questions or need help recovering your content from Google+? Contact the C-3 Group and we’ll be glad to lend a hand.

Carla Hale Nominated for Mercury Award

Mercury AwardEach year, AAF Dayton puts on the Mercury Awards, an awards program honoring the best and brightest advertising professionals in our area. We are thrilled that in 2013, our Social Media and Account Manager Carla Hale was nominated for Best Social Media Rep.

This is the first nomination for Carla, and for a member of the C-3 Group, but we are sure it won’t be our last. Thank you to AAF Dayton for organizing another wonderful event and to those who nominated Carla. The biggest thanks of all goes to our clients and vendors, without whom we couldn’t succeed.

Facebook Timeline – Are you ready to make a change?

“All great changes are preceded by chaos.” -Deepak Chopra

Sounds really deep, right? Relax, this is not a philosophical post – but there is definitely some chaos in trying to navigate all of the changes Facebook is implementing for business pages.

Last Wednesday, Facebook announced that Timeline, which has been available for personal profiles for several months, is indeed coming to business pages. This occurred after many months of speculation of what these new Business Page Timelines could look like. So from now until March 30, you have a chance to create, edit, and perfect your new Business Page and “Publish” when you are ready. But March 30 will come quickly. What are some of these new changes? Well, I’m glad you asked…

Key Changes

No more default landing pages Currently in the web-o-sphere, this is one of the most unfavorable changes. Facebook iframes or custom tabs do still exist, but you lose the option to set them as the default tab. Previously, page tabs were 520px wide, but with the new layout you have 810px of content area to use. The Wall will be the default for all. You now get room for up to 12 apps, and only four can be showcased at the top of your page.

No more fan-gating – With no default landing tabs, the option to “hide” content until someone has Liked your page is no more.

New admin panel – I have to admit, the nerd in me got really excited about this one. Each admin gets to see a quick snapshot of how the page has been performing recently, a brief look at the Insights, new Likes, and…

Messages from your fans! –
Fans can now message the brand page! This is a fantastic feature for customer service. This feature technically rolled out before Timeline, but it was not nearly as prominent.

Add key dates to your history –Tiffany & Co., Manchester United and Coca Cola (click on the dates to the right of each of these) have done a great job telling the story of their brand on their Timelines. ‘Nuf said.

Cover photo –
This is one of the biggest changes to the profile. You now have the ability to add a large photo to the top of your profile. Facebook has stated that cover photos must not use the word “Like”, “Share” or other Call to Actions. There are some other restrictions you should check out too, as well as the correct dimensions for your cover photo.

An even more personalized experience – Old business pages would tell you how many of your friends also liked that page (that feature is still there) but now you can also see if one of your friends has mentioned that brand in a post.






Yes, this is a lot of change, but it’s also a great opportunity to evaluate your strategy for Facebook and really enhance your presence. The Newsfeed is where the majority of your fans will see your content – so yes, while these Timeline changes are big and important, your content still needs to be relevant, useful and engaging to your audience. While the channels of social media may change and evolve, the general content principles never will. 

If you want to see some of these changes in action, head on over to our Facebook page and check it out. And if you need a little help making some of these changes, give me a call or shoot me a quick email.