Archive for the ‘Technology’ Category:

New Website Launch: Rue Dumaine Restaurant

Rue Dumaine is known throughout our area and beyond for their focus on local and high-quality ingredients. Over the years, their site became outdated and Anne, Tom and the “Krewe” at Rue Dumaine were ready for an update. We were faced with the challenge of designing and developing a beautiful sight that mirrored the beautiful food and atmosphere of the restaurant.

The Rue Dumaine website is responsive and fits to any size device.

The Rue Dumaine website is responsive and fits to any size device.

The site is responsive, built on the 996 Grid and features the SlickNav Navigation. We focused on highlighting certain features on mobile, such as the Open Table reservation plug-in, the phone number, hours, and social media icons. However, even though these features are prevalent, the food photography is also very eye catching. Luckily for us, Tina and Nick of 42Krewe Photography took some extraordinary cuisine photos that we were able to use on the site.

The Rue Dumaine clientele checks the site regularly to see each day’s different specials. To accommodate, we developed the site with a Drupal Content Management System — allowing the staff to change menus, wine lists, and more very easily. Anne also updates the blog each week, telling the story of each week’s menus and her inspirations behind each dish.

If you have been to Rue Dumaine (and you really should go!) you will notice their distinct personality. While Anne and her staff have won numerous awards, they are still very much down to earth. It was an absolute pleasure to work with Anne and Tom on this website and we hope it serves them well for a long time to come.

New Website Launch: Roberson Law

Dayton Law Website Design

Refreshed Website for Roberson Law.

We recently launched a new website for Roberson Law, based in Dayton, Ohio. C-3 was able to work with Roberson Law to provide a fresh, clean, modern look, on a scaleable platform. The site also included a content management system that was easy to use and expand the site as needed.

Over the past few years, Roberson’s previous website required significant additional content to be added by their company’s web administrator but the framework was not set up for such expansion. This caused the website to become cluttered as more and more information was included. Roberson also utilizes content marketing strategies through their blog, and collects email addresses through the website to keep in touch with their customers.

With the shift to websites being viewed more and more on mobile devices every day, it was also important to provide a site that was easily visible and fully functional on mobile phones and tablets.

The owner, Nancy Roberson, has won numerous professional and humanitarian awards and is a frequent speaker at events around the area and beyond. The firm is over 30 years old and provides an exceptional level of expertise and experience in estate planning, elder and probate law.

Take a look at the new Roberson Law website. 

Quick Takes – Fry/Straka Landing Page

Quick Takes – Fry/Straka Landing Page

Quick takes are brief interviews with the C3 staff getting their insight into recently developed projects. Today, designer Paul Garcher answers questions about the newly launched landing page for Fry/Straka – a Global Golf Course Design firm.

What were the design objectives for this landing page?

Fry/Straka is a new partnership, but the principals of this company have a great deal of experience in the golf course design industry. They have designed courses all over the world, so we wanted to make sure that the visitor quickly sees the work they have done internationally. This was done primarily through the photography.

Speaking of the photography, would you say that is central to the site?

Absolutely. As you can see the design is fairly simplistic, but in this business the visual appeal of the golf courses is critical. The client provided us with some spectacular photography and that really determined how we decided to lay the page out.

What is your favorite feature of the page?

It’s definitely the main photo area…that really makes the page. The site is built responsively and re-sizes beautifully even with an image area that large.

Is there more to come?

Yes there is! As I mentioned this is a new business venture, and this landing page gives the client an online presence, but we will be developing a full website with galley pages and even more spectacular photography! Be sure to check back soon to see the website in its entirety. Launches Instagram Photo Contest

We’re very proud to announce our latest social media project with, an Instagram Photo Contest. Introduced on the website and through Facebook on June 15, the promotion utilizes Instagram and Twitter APIs (Application Programming Interface) to automatically pull images based on a specific hashtag (#textbooksrus). Participants are able to upload and share pictures of their summer adventures to the contest via Instagram, but must use the specific hashtag. By sharing the photo with family and friends, participants can gain votes and be entered to win a variety of prizes. Instagram was chosen as the venue because of its 30 million registered users and receives over 5 million photos per day, many of which are posted by 18-25 year olds.

Photos can be submitted now through July 30, 2012. Users who submit pictures can ask their friends and family to vote at the website where voters can submit one vote per day by logging in with their Facebook account. The top 10 photos with the most votes will win cash prizes and store credit. Voting for the summer photo contest ends August 9.

“Social engagement is constantly changing and our core customers are on the forefront of using these social medium,” David Bishop, Director of Marketing at said. “Modern ecommerce is not just about selling products or services, but also engaging the customer in a way that provides value and spurs two way conversations. This is a fun way for us to continue to reach out to our customers and say thanks for their business, as well as gain exposure on key social networks.”

“ is becoming well known in the industry for holding exciting, social media driven contests and give-a-ways” said Phil Smyres, CEO of “Customer satisfaction is at the heart of our business. We have experienced tremendous growth over the years because friends tell their friends and sisters tell their brothers that is the best place to buy and sell books. We feel these types of promotions help give something back.” is one of the largest online retailers of a variety of books including college textbooks, children’s books, literature, and more. got their start in Columbus, Ohio in 2002 on The Ohio State University campus. The company enables users to buy, sell, and rent books from all over the world.

Facebook Timeline – Are you ready to make a change?

“All great changes are preceded by chaos.” -Deepak Chopra

Sounds really deep, right? Relax, this is not a philosophical post – but there is definitely some chaos in trying to navigate all of the changes Facebook is implementing for business pages.

Last Wednesday, Facebook announced that Timeline, which has been available for personal profiles for several months, is indeed coming to business pages. This occurred after many months of speculation of what these new Business Page Timelines could look like. So from now until March 30, you have a chance to create, edit, and perfect your new Business Page and “Publish” when you are ready. But March 30 will come quickly. What are some of these new changes? Well, I’m glad you asked…

Key Changes

No more default landing pages Currently in the web-o-sphere, this is one of the most unfavorable changes. Facebook iframes or custom tabs do still exist, but you lose the option to set them as the default tab. Previously, page tabs were 520px wide, but with the new layout you have 810px of content area to use. The Wall will be the default for all. You now get room for up to 12 apps, and only four can be showcased at the top of your page.

No more fan-gating – With no default landing tabs, the option to “hide” content until someone has Liked your page is no more.

New admin panel – I have to admit, the nerd in me got really excited about this one. Each admin gets to see a quick snapshot of how the page has been performing recently, a brief look at the Insights, new Likes, and…

Messages from your fans! –
Fans can now message the brand page! This is a fantastic feature for customer service. This feature technically rolled out before Timeline, but it was not nearly as prominent.

Add key dates to your history –Tiffany & Co., Manchester United and Coca Cola (click on the dates to the right of each of these) have done a great job telling the story of their brand on their Timelines. ‘Nuf said.

Cover photo –
This is one of the biggest changes to the profile. You now have the ability to add a large photo to the top of your profile. Facebook has stated that cover photos must not use the word “Like”, “Share” or other Call to Actions. There are some other restrictions you should check out too, as well as the correct dimensions for your cover photo.

An even more personalized experience – Old business pages would tell you how many of your friends also liked that page (that feature is still there) but now you can also see if one of your friends has mentioned that brand in a post.






Yes, this is a lot of change, but it’s also a great opportunity to evaluate your strategy for Facebook and really enhance your presence. The Newsfeed is where the majority of your fans will see your content – so yes, while these Timeline changes are big and important, your content still needs to be relevant, useful and engaging to your audience. While the channels of social media may change and evolve, the general content principles never will. 

If you want to see some of these changes in action, head on over to our Facebook page and check it out. And if you need a little help making some of these changes, give me a call or shoot me a quick email.