Break Out the Bubbly and Toast Two Promotions

The C-3 Group reveals key promotions within the team:

_DSC8606-SocialMediaFirst, we’re proud to announce April Pollock has been named Vice President and Partner. Since joining C-3 in 2010, April has been an integral member of the team, leading our client management efforts, as well as acquiring new business, building community relationships, providing advertising strategy, and delivering unique marketing solutions to meet the challenges facing our clients. We look forward to the leadership she’ll bring to the group in her new role.


2015-11-25Additionally, we’re excited to announce Jon Wiley has been promoted to Lead Graphic Designer. Though Jon joined the C-3 Group just last winter, he has quickly proven himself to be an invaluable resource for the team. From developing new print campaigns to designing websites and digital assets, Jon has impressed everyone with his talents and willingness to tackle any task. We can’t wait to see how he continues to grow as our Lead Graphic Designer.


Both April and Jon are truly exceptional professionals and people, and they’re incredibly deserving of these promotions. Please join us as we applaud both for their efforts and success. We’re sure the best is yet to come from both.

Is Your Website Still Not Responsive?


“Responsive design this. Mobile-friendly that. UX-focused every day of the week.”

If you have a website or are in the general business of connecting with people over the Internet, you’ve probably heard this phrase repeated ad nauseam: You need to make your website responsive.

But, wait a tick, what’s the big deal with having a responsive site? Is it really that important, or is it some web design fad? Before we answer the question, let’s make sure we know what we’re talking about when we say “responsive web design.”

Responsive Design Defined

A responsively designed website gives visitors the best possible experience from a viewing and interactive standpoint, no matter the device being used. More simply put, your site looks good – like really good – regardless of whether you’re browsing on a desktop, tablet, laptop, or microwave (well, maybe not your microwave).

This is achieved by constructing and coding the site in such a way that the content of the page – the words, images, links, and widgets –fluidly adjusts to provide an appealing, if not optimal, browsing experience across a wide range of devices.

RWD in Action

Use your mouse to resize the width of your browser window. Smoosh it as tight as it will allow. Notice how the menu bar collapses, images stack, and copy condenses. Now, stretch the window across your entire desktop. The page nicely expands out to keep a consistent look and offer the best experience. Voila! Responsive web design.

Now, you might be thinking, “That’s neat, but what’s the big deal?”

I’m glad you asked, fictional-yet-inquisitive reader.

Aside from making your website look glorious on everything from a movie screen to the tiniest tablet, there are plenty of good reasons to make sure you transition your website to responsive web design.

SEO, Don’t You Know

First and foremost, responsive web design can have a very real impact on your SEO. In fact, Google has confirmed that it prefers responsive web design when indexing sites for searches. This isn’t news, either. Google introduced their mobile algorithm on April 21, 2015, making the shift to mobile-friendly, responsive web design even more important (and overdue).

There are a couple reasons for this but, long story short, an unresponsive site means multiple sites for multiple devices, a less-than-stellar user experience, and unnecessary and inefficient indexing of web content. That all adds up to a hit in SEO.

By having a responsive website, it’s easier for Google to crawl and index content from one URL instead of gathering it from multiple sites. Not only that, but responsive design also provides a better experience for viewers, giving you another positive SEO bump.

On Any Device, It’s Really Nice

Along with boosting SEO, responsive web design can help your website survive in our increasingly mobile world.

More and more, ordinary folk are turning away from their desktop-bound computers and using the technological marvels of our pocket internet machines to access the web. According to Marketpath,  55% of all website traffic comes from mobile devices.

But with mobile browsing comes many perils.

As many have experienced, trying to navigate a website designed for a 36-inch monitor on a smartphone’s miniscule screen can be described as annoying at best. In fact, that’s the kind of experience that convinces people to leave a site and never come back.

In the days of old, companies would combat this problem by creating two or more versions of their website to support both desktop and mobile browsing. But this solution brought its own issues. As you can imagine, supporting, updating, and managing two site with essentially the same content can be a headache. And other annoyances, such as differing URLs, inefficient use of resources, and more, only add to the problem.

Responsive web design solves all those problems in one fell swoop. Not only can a responsive site automatically adjust to match the device accessing it, but it also fosters a positive user experience, especially in the age of mobile browsing.

Basically, Responsive Web Design Rocks

The simple truth is that responsive web design is important for your web presence. Not only do you get the benefit of a fluid, flexible design that can work across devices, but you also get a site that bolsters SEO, a better experience for your visitors, and fewer headaches by managing one site.

If your site isn’t responsive yet, do it now. It’s well worth the investment. And if you need help figuring out how to get your new site put together or up and running, the tech team at the C-3 Group is happy to help.

Say Hello to El Jefe

Jeff Rudolf: thought-provoking, poignant, hilarious, a roller coaster of emotions. Finally, a designer the whole family can enjoy! If you hire only one employee this year, make it Jeff Rudolf!”

I hope you enjoyed my résumé. My name is Jeff Rudolf, and I’m excited to be applying my skills as Associate Director of Design and Development at the C-3 Group. I graduated from the School of Advertising Art in 2003, and have been working in the advertising and design field ever since. I’ve created motion graphics, videos, animations, websites, innumerable print pieces, and much more for a vast array of clients, including Procter & Gamble, Mars Pet Care, Iams, Eukanuba, Sara Lee Foods and LexisNexis to name a few.

I love devoting my time to my wife Jessica, daughter Josie, and our two obnoxious dogs, Sophie and Farley. My friends and family are also very important to me. I’ve completed 3 Tough Mudder events, which I guess implies that I like to be electrocuted and near hypothermia. I enjoy exercising, playing with my band, sports (go Colts!), TV shows (Cheers!), movies (Indiana Jones!), music (Bowie!), the outdoors, traveling, and probably a whole lot of other stuff. I enjoy a nice IPA more often than not. I also secretly still want to be a professional wrestler, “Brother”.

I could go on, but why would I put you through that? If you made it this far, thanks for reading!

Welcome to Planet Hack


Phishing, DDoS, ransomware, worms, hacks: if you watch or read the news, you’ve undoubtedly heard about these sorts of cyberattacks. For many of us, they may seem like just an inconvenience in our everyday lives or a concern for large corporations like Target or even the federal government.

“Sure,” you may say, “I’m on guard for identity theft and other online schemes, but I don’t need to worry about it too much. Security firms and Uncle Sam will spar with cyberterrorists, hacktivist, organized crime, and curious computer programmers.”

Unfortunately, that’s just not true, especially if you’re a business owner.

A Scary New World
According to the Norton Cybersecurity Insights Report, 594 million people have been victims of cybercrimes globally. And, if you run your own website or have your business online, you may face additional threats.
In fact, a report to the U.S. House of Representatives Small Business Committee found that 70% of data breaches occur at companies with fewer than 100 employees, even though 77% of small businesses believe they’re safe from cybercrimes.¹

And attacks don’t just target your data. Groups can take down your site, deny access to your customers, redirect traffic to malicious content, disrupt your brand identity, or just generally ruin your day.

We think we’re safer than we really are, and we can be attacked many different ways. How can we do a better job protecting ourselves?

Keeping Yourself (And Your Site) Safe
Just because there are a myriad of cyber threats lurking in the ether of the Internet doesn’t mean you should close up shop and go off the grid forever. But it does mean you should take precautions.

Yes, everyone needs to use some sort of anti-virus software on their computers and take care when surfing the web. Also, your hosting company may have some basic protection built into your site. But, you can—and should—take extra steps to keep your site secure, as well as make it easier to repair any damage if your site does come under attack.

Here are a few simple things to consider:

  1. Update your website, CMS, and widgets regularly – First and foremost, check your website to make sure it’s up-to-date. That includes any platforms (like WordPress and Drupal) or scripts that have been installed. Did you check it? Great. Now, check it again. These tools are constantly updated to patch security loopholes that can be easily exploited. Keep them updated to deter hackers at the gates.
  2. Back up your site frequently – According to, 62% of small businesses fail to routinely back up their data. That’s just asking for trouble if your site is attacked. While having a backup won’t protect you from an attack, it will make it much simpler to restore your site once it has been compromised. It’s up to you whether to use an automated service or manually back up your site to store your vital data, code, and content.
  3. Install additional security software and firewalls – A firewall and security software can help block hacking attempts, filter out dubious traffic, and prevent the advance of hackers into your system. Many paid and free services are available, and some are even simple plugins for your site.
  4. Stay informed – You don’t have to become a cyber security expert, but you should take time each month to review your website for security flaws, ensure your backups are being made, and check what emerging threats may be on the radar. At the very least, you may learn when and how to prepare for new threats.

Alternatively, if you desire peace of mind but don’t want to manage the process yourself, you could always hire a dedicated IT team to handle your site, although the cost may be prohibitive. If you do need additional help but don’t want to go as far as building your own Geek Squad, you could ask your local web/design/advertising/marketing/all-around-awesome team to take a look and let you know how you might best protect yourself.

Regardless of what you do, take time to think about your cyber security and make a plan for how to protect your business. Cyberattacks, hacks, online scamma-jammas, or whatever you want to call them are a very real threat to your website and business. Whether you go it alone or ask for help, you’ll be better off having considered the issue.


Domain Names, Web Hosting, and Why You Need Both


“I have a domain. Do I need web hosting, too?”

It seems like we hear that question or something similar at least once a week. It’s a fair and important question, because if you goof that up, your website could go poof.

First things first, let’s answer the question: Do you need a domain and web hosting?

Yes, you absolutely need both. To understand why, let’s take a look at what each does.

A Domain by Any Other Name Would Redirect to Your Site?

Plainly, a domain is your website’s address. In other words, it’s what people type into their browser to get to your site. You want Nike? Clickety-clack in the address bar and you’re there.

To get a domain, you work with a domain registrar, such as GoDaddy or, and they’ll reserve your desired web address for a fee. While you have rights to the domain, it’s all yours. That means no other individual or company can use it. Neat.

But a domain is just one part of the equation. To deliver your website to the masses, you’ll also need a web hosting service.

The Web Hostess with the Mostest

At the most basic level, a web hosting service operates servers and rents out space to individuals and organizations to store their websites. Essentially, you pay to keep your stuff on a big computer that can be accessed via the web. Web hosting services, like Bluehost and HostGator, will store the files that make up your website.

So, how does your domain name work with your web hosting service?

An Address, A Building, and Your Website

Probably the easiest way to explain domains and hosting is to think about a building.

The domain is the building’s address. It’s how people find the building. Your web hosting is the structure itself. It’s what stores all the cool stuff you want people to come see. The rooms and furniture in the building are the pages and content on your site.

Now, you can have your address at an empty lot, but that doesn’t make a lot of sense. And, you probably wouldn’t construct your building in the middle of nowhere if you wanted people to come visit you.

It goes the same for your webpage. If you have a domain name but your website isn’t hosted, won’t connect to anything. The reverse is true, too. If you have your website hosted but no domain name reserved, people won’t know how to get to your site.

That’s why both a domain and hosting are vital for your website.

One Last Thing

Keep in mind, many domain registrars and web hosting providers now offer both products to customers. If you don’t use one provider for both services, it’s very important to ensure you’re up to date on billing for both. You wouldn’t want that shiny website of yours to go dark, would you?