The C-3 Group to Be Honored at 2016 National Philanthropy Day Annual Awards Luncheon

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Company named Outstanding Small Corporation for charitable work through “C-3 Cares” initiative

The Association of Fundraising Professionals (AFP), Greater Dayton Region Chapter recently announced that the C-3 Group has been selected as an Outstanding Small Corporation co-honoree. We are absolutely thrilled, honored, and humbled to receive this recognition.

The Outstanding Small Corporation Award honors a small business or corporation that demonstrates outstanding commitment through financial support and through encouragement and motivation of others to take leadership roles toward philanthropy and community involvement. The C-3 Group was nominated for the award by our 2016 C-3 Cares partner, St. Vincent de Paul Dayton.

We began C-3 Cares in 2013 with the goal of giving something back to the many deserving and wonderful organizations that work hard every day to make Dayton a better place to live, work, and play. We’re proud that we’ve been able to help the real heroes in our community in our own little way.

The C-3 Group will be honored at the annual National Philanthropy Day luncheon on Tuesday, November 15 at the Sinclair Community College Ponitz Center. Tickets for the luncheon will be available for purchase at www.afpdayton.org/npd.html.

2017 C-3 Care Applications Open Starting Oct. 1

In 2016, we provided St. Vincent de Paul Dayton with various pro-bono marketing services. St. Vincent de Paul delivers vital services to homeless and impoverished individuals and families in the Greater Dayton area, serving over 100,000 people each year.

We’re excited to continue the C-3 Care initiative into 2017. If you are a nonprofit organization or charity with marketing needs, or know of one, we encourage you to apply.

Applications will open on our website starting October 1 through the end of December. The chosen organization will be notified in January of 2017, so start spreading the word!

We can’t wait to see how we can support another deserving organization in 2017.

Put Your Business on the Map (Literally)

on-the-mapFor just about any business, it’s absolutely crucial that your customers be able to find you. For small, local businesses that rely on traffic to a storefront, it’s even more critical. And, in this digital age, having your business online can be a major factor in potential customers finding your front door.

That’s why I was surprised to recently learn that, according to Google, only 37% of businesses have claimed a local business listing on a search engine. That’s a whopping 63% of local businesses that have no control over how their information appears when Joe and Jane Public go searching on the web, Google Maps, or mobile devices.

If you’re having a panic attack, I’ll wait here while you open a new tab and Google your business.

..

.

Back? Good.

Now, if you’ve already claimed your business listing, awesome! High fives for you!

If your search was less than effective, well, that’s fine, too. You’re not alone, and it’s a quick fix. You don’t even need to have a website!

Google makes it incredibly easy to claim your business’s turf. And, with about 85% of all search engine traffic coming through the Big G, it makes a whole lot of sense to make sure your business is online.

Now, there are three key reasons why you should claim your business listing on Google:

  1. Control Your Listing
  2. Fast, Free & Easy
  3. Another Marketing Tool

Let’s take a deeper look at these point.

If You Post It, They Will Come

Consider this: 4 in 5 consumers will use a search engine to get the store address, hours, and directions for a local business.

By getting your business set up on Google, you make it much easier for your potential customers to find you when they hop on Google Search and Maps. Not only can you ensure your business information is accurate, but you can also connect with them right from the get-go.

Simply put, more customers can find you when you’re on Google.

Easy Peasy & Completely Freesy

One of the best things about getting your business listed on Google is that it is quick, easy, and free. “ONLY 10 MINUTES!” the marketing literature says, and that’s pretty much true. Basically, hop over to https://www.google.com/business, search for your business, and lay claim to your kingdom.

You can follow Google’s simple guide (and get some other great tips) or this walkthrough or another guide or even this. You get the point.

Bottom line: it’s simple to do and free and puts you in control of your business on the most used search engine in the world. Why wouldn’t you do it?

Marketing Opportunities Ahead

Here’s probably the coolest part of controlling your Google business listing: you can add pictures of your business, respond to reviews, link to a menu, or even create a virtual tour. This is another way to connect with customers on a deeper level.

Just finish a remodel? Show off your new look on the search. Hungry for feedback? Ask your customers if they’ll give you a review on Google to spread the word (3 in 4 consumers say it’s important to read reviews before visiting a business, dontcha know?).

Your listing on Google is another touchpoint with your clients, and a gateway for potential customers.

Make Your Mark

Don’t be a part of the 63% that isn’t on the map. Make sure your business is listed on Google. It’s easy, quick, and free, and may just be the simplest way to connect with your next customer.

Break Out the Bubbly and Toast Two Promotions

The C-3 Group reveals key promotions within the team:

_DSC8606-SocialMediaFirst, we’re proud to announce April Pollock has been named Vice President and Partner. Since joining C-3 in 2010, April has been an integral member of the team, leading our client management efforts, as well as acquiring new business, building community relationships, providing advertising strategy, and delivering unique marketing solutions to meet the challenges facing our clients. We look forward to the leadership she’ll bring to the group in her new role.

 

2015-11-25Additionally, we’re excited to announce Jon Wiley has been promoted to Lead Graphic Designer. Though Jon joined the C-3 Group just last winter, he has quickly proven himself to be an invaluable resource for the team. From developing new print campaigns to designing websites and digital assets, Jon has impressed everyone with his talents and willingness to tackle any task. We can’t wait to see how he continues to grow as our Lead Graphic Designer.

 

Both April and Jon are truly exceptional professionals and people, and they’re incredibly deserving of these promotions. Please join us as we applaud both for their efforts and success. We’re sure the best is yet to come from both.

Is Your Website Still Not Responsive?

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“Responsive design this. Mobile-friendly that. UX-focused every day of the week.”

If you have a website or are in the general business of connecting with people over the Internet, you’ve probably heard this phrase repeated ad nauseam: You need to make your website responsive.

But, wait a tick, what’s the big deal with having a responsive site? Is it really that important, or is it some web design fad? Before we answer the question, let’s make sure we know what we’re talking about when we say “responsive web design.”

Responsive Design Defined

A responsively designed website gives visitors the best possible experience from a viewing and interactive standpoint, no matter the device being used. More simply put, your site looks good – like really good – regardless of whether you’re browsing on a desktop, tablet, laptop, or microwave (well, maybe not your microwave).

This is achieved by constructing and coding the site in such a way that the content of the page – the words, images, links, and widgets –fluidly adjusts to provide an appealing, if not optimal, browsing experience across a wide range of devices.

RWD in Action

Use your mouse to resize the width of your browser window. Smoosh it as tight as it will allow. Notice how the menu bar collapses, images stack, and copy condenses. Now, stretch the window across your entire desktop. The page nicely expands out to keep a consistent look and offer the best experience. Voila! Responsive web design.

Now, you might be thinking, “That’s neat, but what’s the big deal?”

I’m glad you asked, fictional-yet-inquisitive reader.

Aside from making your website look glorious on everything from a movie screen to the tiniest tablet, there are plenty of good reasons to make sure you transition your website to responsive web design.

SEO, Don’t You Know

First and foremost, responsive web design can have a very real impact on your SEO. In fact, Google has confirmed that it prefers responsive web design when indexing sites for searches. This isn’t news, either. Google introduced their mobile algorithm on April 21, 2015, making the shift to mobile-friendly, responsive web design even more important (and overdue).

There are a couple reasons for this but, long story short, an unresponsive site means multiple sites for multiple devices, a less-than-stellar user experience, and unnecessary and inefficient indexing of web content. That all adds up to a hit in SEO.

By having a responsive website, it’s easier for Google to crawl and index content from one URL instead of gathering it from multiple sites. Not only that, but responsive design also provides a better experience for viewers, giving you another positive SEO bump.

On Any Device, It’s Really Nice

Along with boosting SEO, responsive web design can help your website survive in our increasingly mobile world.

More and more, ordinary folk are turning away from their desktop-bound computers and using the technological marvels of our pocket internet machines to access the web. According to Marketpath,  55% of all website traffic comes from mobile devices.

But with mobile browsing comes many perils.

As many have experienced, trying to navigate a website designed for a 36-inch monitor on a smartphone’s miniscule screen can be described as annoying at best. In fact, that’s the kind of experience that convinces people to leave a site and never come back.

In the days of old, companies would combat this problem by creating two or more versions of their website to support both desktop and mobile browsing. But this solution brought its own issues. As you can imagine, supporting, updating, and managing two site with essentially the same content can be a headache. And other annoyances, such as differing URLs, inefficient use of resources, and more, only add to the problem.

Responsive web design solves all those problems in one fell swoop. Not only can a responsive site automatically adjust to match the device accessing it, but it also fosters a positive user experience, especially in the age of mobile browsing.

Basically, Responsive Web Design Rocks

The simple truth is that responsive web design is important for your web presence. Not only do you get the benefit of a fluid, flexible design that can work across devices, but you also get a site that bolsters SEO, a better experience for your visitors, and fewer headaches by managing one site.

If your site isn’t responsive yet, do it now. It’s well worth the investment. And if you need help figuring out how to get your new site put together or up and running, the tech team at the C-3 Group is happy to help.

Say Hello to El Jefe

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Jeff Rudolf: thought-provoking, poignant, hilarious, a roller coaster of emotions. Finally, a designer the whole family can enjoy! If you hire only one employee this year, make it Jeff Rudolf!”

I hope you enjoyed my résumé. My name is Jeff Rudolf, and I’m excited to be applying my skills as Associate Director of Design and Development at the C-3 Group. I graduated from the School of Advertising Art in 2003, and have been working in the advertising and design field ever since. I’ve created motion graphics, videos, animations, websites, innumerable print pieces, and much more for a vast array of clients, including Procter & Gamble, Mars Pet Care, Iams, Eukanuba, Sara Lee Foods and LexisNexis to name a few.

I love devoting my time to my wife Jessica, daughter Josie, and our two obnoxious dogs, Sophie and Farley. My friends and family are also very important to me. I’ve completed 3 Tough Mudder events, which I guess implies that I like to be electrocuted and near hypothermia. I enjoy exercising, playing with my band, sports (go Colts!), TV shows (Cheers!), movies (Indiana Jones!), music (Bowie!), the outdoors, traveling, and probably a whole lot of other stuff. I enjoy a nice IPA more often than not. I also secretly still want to be a professional wrestler, “Brother”.

I could go on, but why would I put you through that? If you made it this far, thanks for reading!