Meet Sally

SallyHi! I’m Sally Blommel, the newest and oldest team member at The C-3 Group. I’m so thrilled to be here….and even happier to be working with this amazing group of dedicated, creative, talented, caring, good-looking, witty and smart people, especially my “old” WING/Z-93 radio colleague, Brad Cullman, who taught me everything about schmoozing and honesty!

Although small in stature I am HUGE in the experience department (and name dropping.) A graduate of Northern Kentucky University and former classmate of George Clooney who, after two weeks sitting next to me in Speech Class, finally said something like “see ya lata kid. I’m ditchin’ this two-bit town and headin’ west …to make it big in the movies see.” So I left too…three years later…to pursue a career in broadcasting. I only made it across the river to Cincinnati. So I began there…at WKRC radio as a promotions assistant and Bengals Radio Network Coordinator before becoming the marketing/promotions director and talk show producer (“Midday with Mike McConnell” and “The Bill Cunningham Show”) at the BIG One – 700 WLW. Still short,  but moving up – as in North –  I left the Queen City for the Gem City and took over marketing and promotions at WING and Z-93 working with the legendary Steve Kirk and still amazing Kim Faris, among others, and creating  innovative events and promotions for clients such as Coca Cola, Pepsi, McDonalds and Kings Island. Following radio my career path then led me into public service as a program coordinator for Montgomery County where I organized events such as “RiverBlast!”, “Inventing Flight” and many, many concerts at Courthouse Square and Riverscape and then as the administrator for the city of Centerville’s Benham’s Grove.

There’s more, but you get the gist of it…I’ve been around. And, while the work is nice and pays the bills, I love working for free too! I have served as a board member with the Cystic Fibrosis Foundation and March of Dimes and volunteer with many organizations such as Washington Township’s Woodland Lights and Centerville’s Americana Festival. In addition, I am a member of Incarnation Church served and am in my 14th year as pre-school teacher in its PREP program.

But wait! There’s more. I pack a lot into this 5’1 frame of mine. I have a personal life too! It includes a family – one amazing husband, three wonderful children and two exceptional grandsons – and a warm and cheerful home in Centerville. I’m truly blessed! And, after living here for almost 30 years, I gotta say, I wouldn’t want to be anywhere else. It truly is a city of neighbors; friendly folks who care about the community and each other. So, I embrace the opportunity here at C-3 Group to provide the best service to our clients with lots of enthusiasm, energy and small shoes. They fit. And, I think I’ll fit in here too.

Put Your Business on the Map (Literally)

on-the-mapFor just about any business, it’s absolutely crucial that your customers be able to find you. For small, local businesses that rely on traffic to a storefront, it’s even more critical. And, in this digital age, having your business online can be a major factor in potential customers finding your front door.

That’s why I was surprised to recently learn that, according to Google, only 37% of businesses have claimed a local business listing on a search engine. That’s a whopping 63% of local businesses that have no control over how their information appears when Joe and Jane Public go searching on the web, Google Maps, or mobile devices.

If you’re having a panic attack, I’ll wait here while you open a new tab and Google your business.

..

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Back? Good.

Now, if you’ve already claimed your business listing, awesome! High fives for you!

If your search was less than effective, well, that’s fine, too. You’re not alone, and it’s a quick fix. You don’t even need to have a website!

Google makes it incredible easy to claim your business’s turf. And, with about 85% of all search engine traffic coming through the Big G, it makes a whole lot of sense to make sure your business is online.

Now, there are three key reasons why you should claim your business listing on Google:

  1. Control Your Listing
  2. Fast, Free & Easy
  3. Another Marketing Tool

Let’s take a deeper look at these point.

If You Post It, They Will Come

Consider this: 4 in 5 consumers will use a search engine to get the store address, hours, and directions for a local business.

By getting your business set up on Google, you make it much easier for your potential customers to find you when they hop on Google Search and Maps. Not only can you ensure your business information is accurate, but you can also connect with them right from the get-go.

Simply put, more customers can find you when you’re on Google.

Easy Peasy & Completely Freesy

One of the best things about getting your business listed on Google is that it is quick, easy, and free. “ONLY 10 MINUTES!” the marketing literature says, and that’s pretty much true. Basically, you simply hop over to https://www.google.com/business, search for your business, and lay claim to your kingdom.

You can follow Google’s simple guide (and get some other great tips) or this walkthrough or another guide or even this. You get the point.

Bottom line: it’s simple to do and free and puts you in control of your business on the most used search engine in the world. Why wouldn’t you do it?

Marketing Opportunities Ahead

Here’s probably the coolest part of controlling your Google business listing: you can add pictures of your business, respond to reviews, link to a menu, or even create a virtual tour. This is another way to connect with customers on a deeper level.

Just finish a remodel? Show off your new look on the search. Hungry for feedback? Ask your customers if they’ll give you a review on Google to spread the word (3 in 4 consumers say it’s important to read reviews before visiting a business, dontcha know?).

Your listing on Google is another touchpoint with your clients, and a gateway for potential customers.

Make Your Mark

Don’t be a part of the 63% that isn’t on the map. Make sure your business is listed on Google. It’s easy, quick, and free, and may just be the simplest way to connect with your next customer.

Break Out the Bubbly and Toast Two Promotions

The C-3 Group reveals key promotions within the team:

_DSC8606-SocialMediaFirst, we’re proud to announce April Pollock has been named Vice President and Partner. Since joining C-3 in 2010, April has been an integral member of the team, leading our client management efforts, as well as acquiring new business, building community relationships, providing advertising strategy, and delivering unique marketing solutions to meet the challenges facing our clients. We look forward to the leadership she’ll bring to the group in her new role.

 

2015-11-25Additionally, we’re excited to announce Jon Wiley has been promoted to Lead Graphic Designer. Though Jon joined the C-3 Group just last winter, he has quickly proven himself to be an invaluable resource for the team. From developing new print campaigns to designing websites and digital assets, Jon has impressed everyone with his talents and willingness to tackle any task. We can’t wait to see how he continues to grow as our Lead Graphic Designer.

 

Both April and Jon are truly exceptional professionals and people, and they’re incredibly deserving of these promotions. Please join us as we applaud both for their efforts and success. We’re sure the best is yet to come from both.